Preheat your Masterbuilt smoker to 225°F. This low and slow cooking temperature is ideal for achieving a tender and flavorful brisket.
While the smoker is preheating, prepare the brisket by trimming any excess fat, leaving about ¼ inch of fat on the surface. This will help keep the meat moist during the long cooking process.
In a small bowl, combine all the ingredients for the brisket rub. Generously coat the entire brisket with the rub, making sure to massage it into the meat for maximum flavor.
Once the smoker has reached the desired temperature, place the brisket directly on the smoker rack, fat side up. Insert a meat thermometer into the thickest part of the brisket, making sure it doesn't touch the bone.
Add the soaked wood chips to the smoker box or tray, following the manufacturer's instructions. The smoky flavor from the wood chips will infuse into the brisket as it cooks.
Cook the brisket in the smoker for approximately 1.5 hours per pound, or until the internal temperature reaches 195-205°F. This slow cooking process will ensure a tender and juicy brisket.
Once the brisket reaches the desired temperature, carefully remove it from the smoker and let it rest for at least 30 minutes. This resting period allows the juices to redistribute, resulting in a more flavorful and tender brisket.
After the resting period, slice the brisket against the grain into thin slices. Serve immediately and enjoy the smoky goodness!